Myles Sicuro

Co-Founder of Pure Plant Protein

Interested in: Endurance, community, and how the right fuel helps people reach their potential

| Blogs | Authors | Myles Sicuro
Co-founder of Pure Plant Protein
Marathon runner, long-distance cyclist, gym junkie and amateur content creator
Big believer in community, goal setting, and fuelling the journey towards your best self

For me, health has always been about movement and community. I’ve run marathons, spent hours on the bike, and found that the best parts of fitness aren’t the achievements, they’re the people you share the journey with. Training, racing, recovering, setting goals, and chasing them down: it all comes back to showing up for yourself and for those around you.

That’s what excites me about Pure Plant Protein. It’s not just a product, it’s a tool to help people fuel their bodies and push further, whether that’s running, lifting, or simply feeling energised for everyday life. I wanted to be part of something that’s clean, plant-based, and reliable, so people know they’re giving their bodies what they need to keep going.

To me, nutrition is about more than performance. It’s about building the habits and support systems that let people fulfil their potential, whatever that looks like for them. When you get the basics right — good food, strong community, consistency — everything else feels possible.

Blogs by Author

A Weekend of Sunshine & Connection: Our Market Wrap-Up

A Weekend of Sunshine & Connection: Our Market Wrap-Up

Wow, what a wonderful weekend. After...