Jimmy King

Jimmy brings deep experience from over a decade in the food industry, as an owner of a HACCP certified food manufacturing company in South Melbourne. Having worked across production, packaging, and product development, he knows what it takes to create food that not only meets high standards but consistently outshines the rest.

In 2018, Jimmy was first introduced to the unique qualities of Australian faba bean protein. Straight away, he saw the potential for something better in the plant-based space — a cleaner, smoother, and more sustainable protein option. That moment sparked the journey that would become Pure Plant Protein.

For Jimmy, it’s not just about building another supplement. It’s about making products people can trust, built with care and backed by years of food industry knowledge. His focus is always on quality — from the sourcing of ingredients to the way every bag is packaged — so that what ends up in people’s hands is something he’s genuinely proud of.